Full-stack builder shipping CRMs, browser extensions and internal tooling — currently leading engineering at Digital Film Marketing.
Experienced in leading development teams, Innovative problem-solving approach, Driven to deliver exceptional results, Proficient with modern tools and frameworks
about.md
I build the software that keeps a company's engine running — not just the parts customers see.
I'm a software engineer based in Lahore, Pakistan, currently leading engineering at Digital Film Marketing — a SaaS company in the transparent-LED advertising space. My job is equal parts architecture, product and mentorship: deciding how things should be built, then building them, then making sure the next developer can too.
I started out shipping WordPress sites and worked my way into full-stack territory — PHP and Laravel by day, Chrome extensions and scraping tools by night. Along the way I've maintained production Apache servers, built CRMs from scratch, and stood up monitoring systems that catch a problem before a client ever sees it.
What I care about most is software that removes a task from someone's afternoon. A CRM that replaces three disconnected tools. A script that watches a hundred screens so no one has to. That's the kind of work I keep coming back to.
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experience.log
present
- Leading software architecture and product development
- Maintaining two production Apache servers
- Built a custom CRM platform on CodeIgniter
- Engineered Chrome extensions for business automation
- Developed a personalized Google Maps data-extraction tool
- Built an LED display monitoring solution for digital signage management
- Integrated APIs and automated internal business workflows
- Mentoring developers and maintaining code quality standards
- Redesigned the company's main landing pages
May 2026
- Worked as Development Team Lead
- Maintained two production Apache servers
- Built the company's CRM on Laravel
Oct 2024
- Worked on WordPress and Laravel websites
- Speed optimization for every web application
Oct 2022
- Worked on Laravel websites
- Built custom coded themes and plugins for WordPress
Oct 2021
- Worked on WordPress websites
- Built business and blogging sites